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Platinum Partner Etihad Airways becomes Front of Shirt Partner Club 05 aug Lommel SK and Etihad Airways are taking the next step in their partnership. From the 2026/27 season onwards, the international airline will become the club's new principal partner, with its branding featuring on the front of the first team's match shirts as the Front of Shirt Partner.
Following an initial season as a Platinum Partner, Etihad Airways is further strengthening its commitment to Lommel SK. This step up to principal partner reflects the mutual trust and shared ambition to continue building a sustainable and successful future. The partnership highlights the strong relationship between Lommel SK and Etihad Airways, with innovation, quality and long-term development at its core.

As Front of Shirt Partner, the Etihad Airways logo will feature prominently on the front of Lommel SK's match shirts throughout the season. In addition, the airline will continue to enjoy visibility across the Soevereinstadion and through a range of the club's commercial and matchday activities.

Lommel SK is proud that Etihad Airways has further strengthened its commitment to the club by becoming its Principal Partner. The club sees this as recognition of the hard work carried out over many years and looks forward to a successful partnership for many years to come.




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